One of the most annoying questions/comments one gets as an IT person is some iteration of ‘Bet you have all Mac at home’ or ‘What kind of systems do you use? [insert shock at anything not made by Apple here].’
Putting aside the fact that most IT people don’t go for anything Apple besides their phone and maybe a tablet because their desktop OS is a walled garden where the wall is 75 feet high and lined with armed guards…
Or that the question suggests that they don’t know the difference between IT and design or dev, who are the ones more likely to go Apple in hardware, nor that all three groups hate being mistaken for each other…
It’s annoying because that question makes it abundantly clear that they don’t give a flying fuck about the actual operation of the product. All that matters is that it has a logo.
Motorola put out a new ad about these kinds of users. Whether the people in the ad are actors or not, I can confirm from experience that they are perfectly representative of real people. People who just buy whatever the hell is new from Apple, which is a huge segment of their customer base.
Proof of concept: Google “complaints about” followed by any iPhone model or iOS version. The hardware is savaged by the “fans” the instant it’s announced and the software is similarly panned the instant it’s pushed out to the hardware.
This is entirely normal.
The nerds and the geeks and the freaks do that with absolutely every company’s products. It’s practically a Constitutional requirement for anyone with a keyboard, internet connection and entirely too much spare time. Nothing can ever be seen as perfect because there are simply too many people to please.
The difference for Apple is the percentage of people who are directly opposed to a feature (or lack thereof, in the Case of the Missing Headphone Jack) will just buy the damn thing anyway.
It’s like a pizza joint that forces you to have anchovies on every pie, no matter what you ask for, and that store doesn’t just avoid immediate business collapse, but has incredible sales, thousands of franchisees and an army of rabid followers that will instantly attack you for the mere suggestion that maybe some people just don’t like a bunch of weird tiny fish dribbled on their damn pizza.
That Motorola ad should be quite powerful. Showing that, hey, there is already a product that does these things that you really want it to do. You just have to look up from your Apple Bottle Feeder® for half a second.
That stuff is located just next to that group of people whose tech suggestions you typically ignore despite the fact that they have far fewer complaints about the things they decide to buy.