September 15th, 2016

Apple is everything I hate about brand worship

iphone-7-and-iphone-7-plus

One of the most annoying questions/comments one gets as an IT person is some iteration of ‘Bet you have all Mac at home’ or ‘What kind of systems do you use? [insert shock at anything not made by Apple here].’

Putting aside the fact that most IT people don’t go for anything Apple besides their phone and maybe a tablet because their desktop OS is a walled garden where the wall is 75 feet high and lined with armed guards…

Or that the question suggests that they don’t know the difference between IT and design or dev, who are the ones more likely to go Apple in hardware, nor that all three groups hate being mistaken for each other…

It’s annoying because that question makes it abundantly clear that they don’t give a flying fuck about the actual operation of the product. All that matters is that it has a logo.

Motorola put out a new ad about these kinds of users. Whether the people in the ad are actors or not, I can confirm from experience that they are perfectly representative of real people. People who just buy whatever the hell is new from Apple, which is a huge segment of their customer base.

Proof of concept: Google “complaints about” followed by any iPhone model or iOS version. The hardware is savaged by the “fans” the instant it’s announced and the software is similarly panned the instant it’s pushed out to the hardware.

This is entirely normal.

The nerds and the geeks and the freaks do that with absolutely every company’s products. It’s practically a Constitutional requirement for anyone with a keyboard, internet connection and entirely too much spare time. Nothing can ever be seen as perfect because there are simply too many people to please.

The difference for Apple is the percentage of people who are directly opposed to a feature (or lack thereof, in the Case of the Missing Headphone Jack) will just buy the damn thing anyway.

It’s like a pizza joint that forces you to have anchovies on every pie, no matter what you ask for, and that store doesn’t just avoid immediate business collapse, but has incredible sales, thousands of franchisees and an army of rabid followers that will instantly attack you for the mere suggestion that maybe some people just don’t like a bunch of weird tiny fish dribbled on their damn pizza.

That Motorola ad should be quite powerful. Showing that, hey, there is already a product that does these things that you really want it to do. You just have to look up from your Apple Bottle Feeder® for half a second.

That stuff is located just next to that group of people whose tech suggestions you typically ignore despite the fact that they have far fewer complaints about the things they decide to buy.

In: Computers, OtherNo Comments

June 3rd, 2016

Cyberpunk posterity

Inspirational quotes should be purged from the intertubes, lined up and shot, then have their bodies lain in a field of constantly-renewed Amaterasu.

Quotations that actually inspire should be kept for posterity’s sake:

It just occurred to me that one of the most basic, prosaic, everyday things I have to protect my (nanotribomechanical test equipment manufacturing) company’s network against is stateless hackers using semi-autonomous swarms of zombie computers to launch distributed attacks via an underground, anonymous alternative to the web with a goal of encrypting and holding users’ files hostage in exchange for untraceable cryptocurrency which will then be used in money laundering operations for the benefit of obscure terrorist groups.

When you break it down, most of our jobs can be seen as pretty fucking cyberpunk.

Just another day over at /r/sysadmin.

In: Computers, OtherNo Comments

May 12th, 2016

SEVERE GEEKGASM ALERT

Click to embiggen:

IMG_20160512_153146

Thing is more powerful than all the office desktops (which are twice as powerful as the average office desktop).

In: Computers, NewsNo Comments

Whois

IT guy, dev, designer, writer.

Got a degree in print journalism from UF but history dealt some bad cards to that industry, so I moved back to an earlier love: the computer.

Was recently at ZMOS Networks, but am now the Senior IT Associate at the Edna McConnell Clark Foundation.

My name is moderately common, as are a couple screen names, so always look for the logo to make sure you're reading something with official Km approval.

You can get to me directly with kyle(@)kylemitchell.org